The key to Innovation
In the last two decades, the percentage of household incomes in Europe which was spent on fashion products has declined from 18% to 4%. A significant share of this purchasing power has shifted away from clothing to the sector of consumer technology.
This has produced an enormous interest among fashion brands and retailers, in the integration of technological functions and components in clothing and fashion accessory products.
The goal is to combine the esthetics and the beauty in fashion with the feeling of freedom and comfort which technology has given to consumers.
The combination of style and functionality in intelligent clothing will contribute to a revival of the excitement and passion which consumers feel for fashion products.